Go Greener with Weleda
In
the early 1900s pioneering scientist and
philosopher Rudolf Steiner was working closely
with doctors and pharmacists on an approach
to natural health care that he termed anthroposophic
medicine. Steiner’s approach was what
we would today call ‘holistic’,
recognising that wellbeing is not just about
our physical body, but also our mind and
spirit. The focus of anthroposophic medicine
is to stimulate our own natural ability
to heal, restoring the balance of bodily
functions and strengthening our immune system
or life force.
Weleda was founded in Switzerland
in 1921 (and in Britain in 1925) to supply
health products to doctors who wished to
put into practice the anthroposophic theories
and naturopathic approach of Steiner and
his colleague Dr Ita Wegman.
Weleda’s range of natural
body care products evolved naturally from
this initial medicinal range, to nurture
wellbeing and to provide the best in skincare.
Weleda was the original ‘green’
brand, consciously choosing to use only
natural ingredients and growing plant ingredients
organically using special biodynamic methods.
Today Weleda remains committed to these
principles, and has not surprisingly grown
to be the largest manufacturer of natural,
ethical body care globally.
Wherever
possible Weleda uses biodynamic ingredients,
in fact Weleda pioneered the use of organic
ingredients in the personal care industry.
Biodynamic agriculture involves growing
plants to the highest organic standards
without chemical pesticides or sprays. It
takes into account not just the seasons
but also the rhythms of the planets. Crops
are planted or harvested at the optimum
time and the soil is enriched and revitalised
with biodynamic preparations and natural
fertilisers, so plants have a strong inherent
life force and a more potent effect when
used in health products.
Weleda grows over 300 species
at their Derbyshire herb gardens, which
have been awarded the acclaimed Demeter
standard (certified biodynamic). Any additional
biodynamic or organic plants are obtained
from other international Weledas in the
group. Sometimes specific crops have to
be especially cultivated for Weleda, as
they cannot be picked from the wild, such
as Edelweiss, which is a protected species.
Where Weleda uses wild ingredients,
such as rose hips of the wild rose Rosa
mosqueta that grows in abundance at the
foothills of the Andes, these are gathered
by controlled certified collection. This
ensures that the natural habitat is not
damaged or exhausted. The local community
is equally protected by fair trade. Where
ingredients are grown for Weleda, the company
works with local farmers, helping them to
convert their conventional farms into sustainable
organic culture. Through these fair trade
agreements, Weleda offers economic and social
support to these communities. People are
just as important to Weleda quality as the
use of healthy organic plants. It is a vital
part of the Weleda ethos to take responsibility
both for the environment and co-workers
in this way.
Weleda
body care products bear the BDIH kite mark
(certified natural cosmetic) so you can
tell at a glance the product is totally
natural. Weleda uses no synthetic additives
of any kind, and the entire range is made
without artificial preservatives and fragrances,
and is equally free from GM materials and
petrochemicals. Weleda is constantly ‘upgrading’
its range and ingredients – from non-organic
to organic and from ordinary organic to
biodynamic – as more crops become
available. Weleda already has several fair
trade projects set up around the world to
ensure continuity of supply of key ingredients
from quality sources, and to protect and
empower suppliers with a true sense of partnership.
Weleda
packaging uses as many recycled materials
as possible, and all packaging is recyclable.
Tubes are made with specially lined aluminium
tubes, the outer cartons are not plastic-coated
(cartons are avoided where possible, but
are necessary to protect products in aluminium
tubes which are easily dented), glass bottles
(the most distinctive Weleda packaging)
and PET plastic bottles. In some instances
Weleda puts safety first, and opts for safe
plastic bottles above recyclable glass ones
- for safety in the bathroom for example,
or the beach. But wherever possible glass
bottles are used. It is to Weleda’s
credit that they even send out their product
catalogue to customers in a biodegradable
eco-bag (made from corn starch instead of
the usual chemical polybag) and Weleda has
pioneered the use of this material in the
UK.
The full range provides top-to-toe
natural maintenance - from sensitive scalp
down to tired feet – for all the family,
including baby care and men’s skincare.
Three facial care ranges provide a wide
choice for all ages, including a fragrance-free
range for super sensitive skins. Gorgeous
bath and body products, fragranced naturally
with aromatic essential oils, are complemented
by mix-and-match body lotions, oils and
creams. Luxurious formulations which contain
some of the most precious ingredients. It
is reassuring to know supplies come from
ethical, sustainable, organic sources.